As the world around us becomes increasingly reliant on technology, it is imperative to understand the importance of backing up data. In reality, most backup platforms are not keeping pace with today’s demands, making storage more complex for the user. The amount of data generated in the global data sphere is expected to grow exponentially - reaching 221ZB in 2026. Yet around one-third of individuals do not back up their data. World Backup Day, observed on 31st March every year, is a reminder for all individuals - from content producers to large-scale enterprises to those in varied sectors like healthcare, finance, and personal identifiable information (PII) to safeguard their digital heritage for future generations. There is only one way to ensure your data is safe and that is to back it up regularly.

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