According to a report by Omdia, the iPhone 14 Pro Max is the most popular smartphone in the world for the first half of 2023, with Apple shipping 26.5 million units. The global smartphone market is experiencing negative growth due to a shrinking mid- to low-end market, but the demand for premium smartphones, particularly Apple's, is on the rise. The report also predicts that the slump in the mid- to low-end market will continue into the second half of the year, while the premium market will continue to grow with the launch of the new iPhone 15 series.

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