Microsoft is gaining an edge over Google's parent company, Alphabet, in the cloud business. This is due to Microsoft's focus on generative artificial intelligence and big clients, while Google has concentrated on startups. Microsoft's Azure platform experienced growth in its first quarter, driven by cloud spending from enterprise clients. In contrast, Alphabet's cloud unit has seen a decline in growth due to its exposure to smaller clients. Analysts predict that AI will power growth for both companies in the long term, with Google's expected roll out of Gemini in 2023.

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