Several major companies, including Apple, IBM, Sony, and Warner Bros., have temporarily stopped advertising on X (formerly Twitter) after Elon Musk endorsed an antisemitic conspiracy theory. A report by Media Matters also claimed that these companies' ads were appearing next to pro-Nazi posts on the platform. In response, X CEO Linda Yaccarino sent a memo to employees, stating that the data will reveal the truth and emphasising the platform's efforts to combat antisemitism and discrimination.
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